Hooked Framework – Building Habit Forming Products

Hooked Framework helps to create addictive products. Learn the four steps of habit formation.

Framework

startup

Strategy

Google’s HEART Framework to Evaluate User Experience

Boost your product’s user experience with the HEART Framework. Learn how to measure and improve 5 key dimensions of UX.

Framework

startup

Strategy

AIDA Framework – Awareness, Interest, Desire, Action for Product Marketing

Maximize product marketing impact with the AIDA Framework. Learn how to attract, interest, desire and action customers.

Framework

startup

Strategy

The Fresh Start Effect

Fresh Start Effect boosts motivation and productivity. Learn how to leverage new beginnings for marketing, business, and personal goals.

Product Management

startup

Strategy

STAR Storytelling Framework: Situation, Task, Action, Result

STAR Framework is used to structure product stories. Use it for behavioral interviews.

Product Management

startup

Strategy

The 5E Customer Experience Framework – Entice, Enter, Engage, Exit, and Extend

5E Framework has five stages of customer journey that helps to understand their needs at each step.

Customer Experience

Strategy

User Experience

The 5 Whys Technique

5 Whys: Ask “why” five times to uncover problem’s root cause. Move beyond temporary fixes and solve it for good.

Product Management

startup

Strategy

The 2C2P Startup Bootstrapping Model

Unlock the secrets of bootstrapping a successful startup with the innovative 2C2P model.

Startup

strategy

AARRR (Pirate) Metrics: Acquisition, Activation, Retention, Revenue, & Referral

Pirate Metrics simplifies and breaks down a product’s user lifecycle into five trackable metrics.

Product Management

User Metrics

Strategy

Pareto Principle: The 80-20 Rule

The Pareto Principle, also known as the 80/20 rule, states that 80% of effects come from 20% of causes.

Product Management

Strategy

Why telemedicine has poor adoption rates and the healthcare customer’s journey

Why people search online for health information rather than turn to telemedicine services?

Case Study

Healthcare

User Adoption

Automating DevOps using Helm and deploying apps in Kubernetes

For cloud-native developers, Kubernetes is a powerful open-source system

Case Study

Product Development

20 Psychological Principles Applied to Product Design

Using cognitive biases and persuasive patterns to build better products.

Product Design

Psychology

UI/UX

Ultimate Guide to Product Management Prioritization Frameworks

37 Frameworks to Help You Prioritize and Become a Better Product Manager.

Product Prioritization

Framework

Strategy

How To Get Startup Ideas?

The best startup ideas share these 3 common things with Microsoft, Apple, Yahoo, Google, and Facebook.

Problem

Startup

How to Use a Single Metric to Run Your Software

The One Metric that matters (North Star metric) is a single number that you care the most about at the current stage of your startup.

Metrics

Startup

Strategy

Understanding Product Metrics

How good is your product at doing what it says it does?

Metrics

Startup

Strategy

Goal Gradient Effect

The closer we get to a goal, the harder we try.

The Anchoring Effect

A cognitive bias that causes us to rely too heavily on the first piece of information we are given about a topic.

Law of Diminishing Returns

An economic principle stating that as an investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other variables remain a constant. As investment continues past that point, the rate of return begins to decrease.

Goodharts Law

When a measure becomes a target, it ceases to be a good measure.

Brand Value Proposition Framework

Tell your customers the benefits of doing business with your company and why they should choose you over competitors.

Product Marketing

Product Design

UX

Customer Journey : Definition, Journey Mapping Framework &…

Identify all phases your user goes through – from identifying their needs to acquiring a product/solution.

Problem Identification

Product Design

UI/UX

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