CMO Interview: Shirin Hameed Decodes Marketing Secrets of Detroit Engineered Products
Detroit Engineered Products, CMO, Shirin Hameed Detroit Engineered Products (DEP) – with footprints in Europe, China, Korea, Japan, and India, this company is at the forefront of providing engineering solutions and product development services to some of the major OEMs in the world. Spearheading DEP’s promotions in its global expansion efforts is its Chief Marketing […]
Recession Guide: Is Your Product a Candy, Vitamin, or Painkiller?
The last decade has been great for product companies throughout the world and especially in India. But the threats of a looming recession, escalating layoffs, and climbing inflation have put a speed breaker on the road to product profitability. These unfavorable economic conditions have robbed the purchasing power of not only the common folk but […]
Digital Twins: The Next Big Trend in Product Development
Being in the business of reporting stories has led this humble journalist to connect dots and spot trends a tad before the world catches on. A topic that is spiking my interest today is the concept of digital twin technology in products, product development, and product lifecycle management. A digital twin of a product gives […]
Eureka! The Key to Generating Great Startup Ideas (examples included)
Now, this is a tricky topic, because not even the best venture capital firms or startup accelerators know for sure what ideas will succeed. But there are certain ways of generating ideas that are much more likely to succeed than others and my goal here is to point you in directions with a higher likelihood […]
Why Is Chennai So Important to Conga’s Product Development Plans?
CEO and Culture Leader of Conga, Noel Goggin While companies are reducing headcount in the face of macroeconomic headwinds, Conga – a global leader in revenue lifecycle management products, continues to grow with around 150 positions currently open for hire. And their focus is on one Indian city in particular – Chennai. Noel Goggin, CEO […]