Decoding Marketing Secrets of BYJU’S
Marketing done right meets its true potential by attracting your target user, converting them to willing customers, and, more importantly, establishing a clear need that is yet to be realized for your product offering. But, without a magic marketing mantra to make all this possible, BYJU’S followed an effective multi-layered marketing strategy targeted to specific […]
Banking Lessons from SVB failure for Indian Startup Founders
Let’s face facts. The warning signs were evident even before the Silicon Valley Bank’s (SVB) collapse. There are key lessons in banking that Indian founders can learn from shrewd players who spotted the ominous trends early and found lifeboats before this startup ‘Titanic’ sank. Spotting trends early is second nature to Spencer Schneier, the founder […]
Guide to Building Disruptive BFSI Software Products in 2023
The author of this article, Muzammil Patel is the co-founder and global head of strategy and corporate finance at Acies. The BFSI sector is one of the most competitive for the software product business. Yet, year after year, many software providers flock to the industry with the hope of carving out a niche for themselves. […]
Acies’ Muzammil Shows How to Start Up as a Non-Tech Founder
Muzammil Patel, co-founder and head of strategy, finance, and operations at Acies Can non-tech founders build great tech product companies? This is a question on the minds of many aspiring entrepreneurs who lack technical expertise. Searching for an answer, we reached out to the non-tech founders of Acies, who scaled their consulting business to a […]
Why Winzard’s CEO Swears by the 80-20 Rule to Prioritize Product Development
Founder and CEO of Winzard, Yugandhar Penubolu It’s not easy being an early-stage startup in a domain dominated by giants like Oracle and SAP, especially at a time when the market is hit by a funding winter. It’s like having your hands tied and boxing Mike Tyson. But Winzard’s CEO, Yugandhar Penubolu has found a way for […]
Ten Trends That’ll Influence How We Build & Manage Products in 2023
The year 2022 threw a lot at the product world – We saw the world warm up to AI, Meta got a reality check, and economic woes rattled tech. But, innovation didn’t stop and we saw trailblazing products and trends coming to light. As we take baby steps into 2023, I attempt to peer into […]
CMO Interview: Shirin Hameed Decodes Marketing Secrets of Detroit Engineered Products
Detroit Engineered Products, CMO, Shirin Hameed Detroit Engineered Products (DEP) – with footprints in Europe, China, Korea, Japan, and India, this company is at the forefront of providing engineering solutions and product development services to some of the major OEMs in the world. Spearheading DEP’s promotions in its global expansion efforts is its Chief Marketing […]
Recession Guide: Is Your Product a Candy, Vitamin, or Painkiller?
The last decade has been great for product companies throughout the world and especially in India. But the threats of a looming recession, escalating layoffs, and climbing inflation have put a speed breaker on the road to product profitability. These unfavorable economic conditions have robbed the purchasing power of not only the common folk but […]
Digital Twins: The Next Big Trend in Product Development
Being in the business of reporting stories has led this humble journalist to connect dots and spot trends a tad before the world catches on. A topic that is spiking my interest today is the concept of digital twin technology in products, product development, and product lifecycle management. A digital twin of a product gives […]
Why Is Chennai So Important to Conga’s Product Development Plans?
CEO and Culture Leader of Conga, Noel Goggin While companies are reducing headcount in the face of macroeconomic headwinds, Conga – a global leader in revenue lifecycle management products, continues to grow with around 150 positions currently open for hire. And their focus is on one Indian city in particular – Chennai. Noel Goggin, CEO […]