Navigating Attrition & HR Challenges in Product Companies and IT Startups
The author of this article, Sudhakar Raja, is the Founder and CEO of TRST Score. Poaching has been a very common practice in the corporate landscape. With the world going digital and social media allowing employees to amplify the impact of their work, head-hunters can access them discreetly with offers that far exceed their current […]
Digital Transformation: The Secret Sauce Fueling India’s Fintech & Banking Revolution
The author of this article, Praveen Paulose, is the MD & CEO of Celusion Technologies. India is amongst the fastest growing Fintech markets globally, with the highest Fintech adoption rate of 87% – significantly superior to the global average of 64%. The $50 Billion Fintech Industry is set to grow to an astounding $150 Billion […]
In-Cab Entertainment – The Next Frontier for Ad-Tech Platforms
In the era of personalized user experiences and ubiquitous screens, the old models of out-of-home (OOH) advertising, like billboards and signages, are giving way to newer digital frontiers. At the forefront of this transformation in India is Screenzy, a Kolkata-based ad-tech platform that uses in-cab digital entertainment to sell advertisements. Founded by Arka Ganguli, Screenzy […]
How Does Social Listening Improve Sales Strategy of Product Companies?
The author of this article, Nikita Vora, is a digital marketing trainer and founder of SMM Unleashed. Do you think one of social listening’s ultimate contributions is enhanced sales and increased ROI? The answer, in very simple terms, is YES. Social listening gives your brand an enhanced reputation, customer experience, and a satisfied customer base, […]
Hot Trends and Profitable Insights for Mobile App Makers in India and South East Asia
A study on the mobile app market in India and Southeast Asia (INSEA) by Adjust has shown that Indian consumers especially have a solid sense of loyalty to home headquartered apps, leading to an increased share of volumes across verticals like fintech, gaming, shopping, and entertainment. The INSEA’s Mobile App Landscape Report prepared by the […]
Does ChatGPT-4 Solve or Add to Your Chatbot Design Challenges?
The author of this article, Chirag Gander is the co-founder of The Minimalist ChatGPT 4 is a powerful tool capable of generating human-like responses based on prompts. This is made possible through deep learning algorithms and large amounts of training data, which allow the model to understand language nuances and provide personalized responses that feel […]
The Ultimate GTM Guide for Successful OTT Product Launch
The author of this article, Divya Dixit is a Business Strategy & Growth Consultant who has advised for top media houses and OTT platforms. The OTT market in India holds enormous potential for growth. According to a report by Selectra India, revenue from OTT in India which was two billion USD in 2020, is expected […]
Legaltech Guide: Pros and Cons of Implementing AI in the Indian Judiciary
The Indian legal system, which happens to be one of the most under-digitized sectors, is poised to get an AI boost. The Supreme Court has set up an Artificial Intelligence Committee, and the Prime Minister’s recent comments on AI integration in the judiciary have made this a hot topic. The large backlog of cases in […]
How does Wolken Implement Machine Learning in Enterprise Software?
The author of this article, Sudhir Prabhu is the Co-founder, CTO, and Board Member of Wolken Software. Automation and data-driven decision-making are at the center of the evolving technological landscape. Machine Learning (ML), an AI method involving training computer algorithms to recognize data patterns and facilitate predictive decisions, is becoming increasingly popular among businesses. Up […]
Game On: Women Product Leaders Shatter Gender Bias in Gaming Industry
The author of this article, Juhi Hajela is the Vice President of Global Marketing at BlueStacks and now.gg. Women are slowly and steadily making their mark in the male-dominated bastion of the gaming industry. This positive trend is the result of a rising number of women gamers, which has led to a steady rise in […]