Hooked Framework – Building Habit Forming Products

Hooked Framework helps to create addictive products. Learn the four steps of habit formation.

Google’s HEART Framework to Evaluate User Experience

Boost your product’s user experience with the HEART Framework. Learn how to measure and improve 5 key dimensions of UX.

AIDA Framework – Awareness, Interest, Desire, Action for Product Marketing

Maximize product marketing impact with the AIDA Framework. Learn how to attract, interest, desire and action customers.

The Fresh Start Effect

Fresh Start Effect boosts motivation and productivity. Learn how to leverage new beginnings for marketing, business, and personal goals.

STAR Storytelling Framework: Situation, Task, Action, Result

STAR Framework is used to structure product stories. Use it for behavioral interviews.

The 5E Customer Experience Framework – Entice, Enter, Engage, Exit, and Extend

5E Framework has five stages of customer journey that helps to understand their needs at each step.

The 5 Whys Technique

5 Whys: Ask “why” five times to uncover problem’s root cause. Move beyond temporary fixes and solve it for good.

The 2C2P Startup Bootstrapping Model

Unlock the secrets of bootstrapping a successful startup with the innovative 2C2P model.

AARRR (Pirate) Metrics: Acquisition, Activation, Retention, Revenue, & Referral

Pirate Metrics simplifies and breaks down a product’s user lifecycle into five trackable metrics.

Brand Value Proposition Framework

Tell your customers the benefits of doing business with your company and why they should choose you over competitors.