Doctors across India are reporting a surge in spinal degeneration, often caused by muscular imbalances and repetitive stress injuries, amplified by sedentary lifestyles. What used to affect people in their forties is now common among those in their twenties and thirties. This growing health concern has led to a 25-30% rise in outpatient visits over the past year alone.
We can notice this in our daily lives. A slight stiffness in the neck or a persistent ache in the lower back, symptoms we tend to suppress with quick fixes like painkillers and ointments, over time develop into chronic issues. While most treatments today focus on relieving immediate symptoms, Pune-based startup FlexifyMe is taking a different approach.
Founded in 2021 by Manjeet Singh and Amit Bhayani, FlexifyMe blends AI-powered posture and movement analysis with the supervision of licensed physiotherapists to identify and address the root causes of pain, not just the pain itself. The company was featured on Shark Tank and has raised a ₹10 crore seed funding round co-led by IvyCap Ventures and Flipkart Ventures.
Manjeet says, “Most of the time, we just reduce the symptoms. It’s like taking a painkiller and thinking the problem is solved. But understanding and fixing the root cause, that’s what actually gets people better.”
Diagnosing Pain Through Posture and Muscular Analysis
More than evoking a constantly unpleasant state, pain also drains us of energy and attention, becoming a barrier to living life to the fullest. For Manjeet Singh, who had been diagnosed with lumbar spondylosis (a degenerative condition where bones, discs, and joints in the lower spine wear down), being in severe pain became the norm as he witnessed the quality of his life fall drastically.
While Manjeet sought many paths to ease his chronic pain, nothing worked out for him, leading him down the path to find alternative methods to solve his chronic pain symptoms. What Manjeet realized was that most pain was a symptom of an underlying issue often related to posture, alignment, or muscular imbalances. Pain, he understood, was the body’s way of signaling that something wasn’t right.
Manjeet says, “Most of the time, what we end up doing is just fixing or reducing the pain. It’s taking a painkiller, so you’re only reducing the symptoms, not really curing the root cause. So, understanding the root cause is very important.”
Manjeet says, “Our tech scans the entire human body, identifies the root cause of the pain, and then works on that root cause so the pain never comes back. You know, the goal is to help people to get rid of the pain completely, rather than just temporarily.”
Combining Static and Dynamic Analysis to Detect Root Causes
FlexifyMe targets users between the ages of 25 and 50 who are suffering from chronic or acute pain issues in their bodies. Targeted due to their recurring nature, this age group is primarily engaged in jobs that involve prolonged periods of sitting in one place, which often lead to various health issues later on.
To analyze the root cause of the pain, FlexifyMe leverages AI-based computer vision technology that performs a full-body scan of the patient, monitoring nearly 32 joints through both static and dynamic analysis.
The static analysis identifies alignment issues in the joints, while the dynamic analysis focuses on understanding the range of motion in a person’s movement to detect whether it is proper or not. Both analyses are then combined to identify the root cause.
Manjeet says, “It’s almost a ten-page report that gets generated, giving a very detailed understanding. It is a patented technology and the first of its kind in India. There is no other platform that does this. The report explains everything to the user, including their posture, any joint issues, muscular imbalances, or alignment problems.”
FlexifyMe then creates a follow-through treatment plan for the patient according to the problems they suffer from, which is shared with a physiotherapist who can use it to understand and then follow through with a plan where users can avail the body scan from both the mobile and web app of FlexifyMe.
The platform currently serves 7000+ users across 26 countries around the globe. FlexifyMe also has offline physiotherapy centres across Pune, with a plan to expand to other cities.
Manjeet says, “Currently, we have data from over one lakh users that has been fed into the system, and as more sessions happen, the technology keeps becoming more reliable.”
Visual Feedback as a Foundation for FlexifyMe’s
“They used to see their own picture, and you know the flaw in their posture or alignment, and used to get amazed by it, and that's when we found out that okay, this is something which people really want, and then so we slowly started building technology for it.”
“When people see the progress report and their own picture, where they started and where they have reached, that’s something they get really excited about,” Manjeet says. “That is why we made it a core part of our product and engine, and we have continued building on top of it. It is something that has really worked for us.”
Driving Growth Through Search, Referrals, and Visibility
Manjeet says, “There are almost 14 lakh plus searches that happen for pain-related keywords every month. We create content around those topics, and that’s how we bring users in,”
Manjeet further adds, “Right now we’re trying a lot of things. We’re running influencer marketing campaigns and actively using social media. We’re getting a lot of leads from there and are heavily focusing on it as a way to increase awareness about our technology and product.”
The platform runs on a subscription-based model that adapts to the user’s specific condition and recovery timeline. Pricing is determined after the platform analyses the root cause of the problem and estimates how long it will take for the user to see meaningful improvement.
Each subscription includes a mix of one-on-one sessions with physiotherapists or nutritionists, along with self-practice sessions delivered through the platform. The structure is designed to personalise the journey based on the user’s need, with FlexifyMe also offering a money-back guarantee to users who do not see results.
Segmented Engagement Strategies for User Retention
Retention at FlexifyMe is built around understanding different user mindsets and designing engagement strategies accordingly. The team segments users into three broad buckets, each with different needs and behaviors. Manjeet points out a set of users that constitute about 15 to 20 percent of the user base who are self-motivated. These individuals stay consistent and continue their journey without needing external intervention.
The second and largest segment, which makes up roughly 50 percent of users, consists of those who need regular nudges and motivation. For this group, Manjeet says, FlexifyMe has built several engagement mechanisms that work both within the app and outside of it.
“We created a lot of features for this group. Our product works very seamlessly with WhatsApp, so users get reminders, updates, and even testimonials from others who are seeing results. And if someone misses a session, our customer success managers reach out and nudge them to continue. That’s what helps this middle 50 percent stay on track.”
Manjeet says, “No matter what we do, there are about 15 to 20 percent of people who usually fall off. We’ve tried a lot of things and continue to test new ways to motivate them, but it does not work out. So we focus on keeping the remaining 70 to 80 percent engaged.”
To understand what’s working and where users are seeing value, FlexifyMe tracks its progress closely. The company’s north star metric is simply how many people it can actually help get rid of pain. According to Manjeet, their customer satisfaction score is consistently above 90 percent, with 96 to 97 percent of users reporting pain relief within the first month.
As the AI landscape expands, FlexifyMe is keeping its eye on two major shifts: the rise of agentic systems that handle real-time queries and task automation, and the growing expectation for highly personalized user experiences.
The team is also working on ways to tailor outcomes more closely to each user’s journey, something they see as central to long-term retention and product impact. Computer vision remains core to the product’s diagnostic approach and isn’t going away. But generative AI is also on the radar, especially as it relates to improving outcomes and expanding capabilities. Manjeet points to how both are central to how we think about the product over the next few years.
