Business workflow management is the linchpin to ensuring the proper and efficient functioning of any company. It delineates the fine line between success and stagnation by empowering companies to navigate a complex maze of everyday tasks with precision and agility. But, it’s also a place where many companies, especially startups, struggle.
Recognizing the inherent challenges, Bhaskar Krishnamoorthy started Cavintek, a Chennai-based SaaS startup that provides tools and solutions for SMBs and enterprises to efficiently manage the workplace, streamline business process workflows, and automate repetitive tasks.
Founded in 2010, the company now has a set of three solutions helping teams in HR and administration, procurement, sales and marketing, IT operations, and finance to streamline their processes. In this feature story, Bhaskar shares his transformative journey from being a developer at Infosys to helming his own software company.
From Develop to Founder - The Genesis of Cavintek
Bhaskar began his career as a developer at Infosys in 1996. He has also served stints at Qualcomm and was a senior engineer at AdventNet – the company that we all know as Zoho today. His entrepreneurial journey unfolded after he moved to the US where he moonlighted to support a friend while working as a Java developer at a tech company.
The company which they started, soon grew to about 100 people with a development team in Bangalore and a smaller team in the US. It was later acquired by Sonata Software. Not wanting to go back to being an employee again, Bhaskar moved back to India and started thinking about solving problems for leaders in management from his own experience of managing a company.
The spark for Cavintek ignited in 2010 when Bhaskar encountered collaboration problems in his friend’s company which dealt with medical billing and transcription. This prompted him to create a workflow solution, laying the foundation for Cavintek and its flagship product, Cflow.
Bhaskar’s decision to start Cavintek and position it as a SaaS platform providing workflow solutions was influenced by the technological landscape of the time when companies were migrating away from on-premise legacy solutions.
In an era when cloud computing was nascent, Bhaskar foresaw its significance and made a deliberate choice to build on the cloud.
The Road to PMF and Identifying New Verticals
Though Bhaskar was a master at building solutions, he admits that validating the product idea and identifying the market segments had a learning curve.
So Bhaskar decided to move away from domain-specific product positioning and built Cflow as a base that was more horizontal and could be tailored to different domains.
This shift also resulted in the segregation of the HR component of his workplace management solution, which he spun off into a distinct solution named CavinHR. While Cflow was more of a Workflow Platform that could be tailored for different teams within a company, CavinHR served a more specific purpose of managing and automating HR processes within a company.
Cavintek’s expansion beyond Cflow also includes Skillrobo, an initiative born out of the company’s internal hiring processes.
Delving into user research and its influence on Cflow, Bhaskar emphasized, “Every step of product development has been based on user feedback. When the first verticalized solutions that were too big didn’t work out, it made me realize that’s not how I needed to build this. After I made it a horizontal product we started getting customers.”
As customers began to engage with the product, the team closely observed their actions, actively seeking and incorporating feedback.
Bhaskar says that the Cavintek team has created a process to collect feedback at every point of customer interaction so that the process is seamless.
Cavintek’s North Star Metric
Unlike traditional business metrics, Bhaskar says Cavintek’s north star is set on making a tangible impact on their customers’ lives.
Bhaskar also shed light on his team’s philosophy of using internal metric tracking to gauge user behavior and ensure product success.
USP of Cavintek
In response to our query about ensuring product differentiation, Bhaskar acknowledges the saturated market with myriad products, emphasizing that standing out is not his primary goal.
Bhaskar says that it is vital to have a self-sign-up process and smooth onboarding so that people can try things out themselves.
Leveraging this window, Cavintek strives to captivate users through practical engagement, whether through hands-on trials, informative videos, or accessible help documentation.
When probed about deriving insights into pricing SaaS products, Bhaskar suggests starting with a foundation rooted in common sense.
According to him, placing a product in the market and generating revenue takes precedence over crafting an ideal pricing plan.
Role of No Code Platforms in Business Workflow Management
Reflecting on the evolution of no-code platforms in the realm of business workflow management, Bhaskar underscores the substantial growth witnessed in the last decade.
As workflow and no-code become increasingly intertwined, Bhaskar envisions a future where organizations across diverse sectors adopt and leverage these tools to enhance operational agility.
Future of Workflow Management
Bhaskar acknowledges the undeniable permanence of AI.
Bhaskar aims to identify areas within his product and integrate it with emerging tech.
As Bhaskar navigates the ever-evolving landscape of emerging tech, the customer-centric ethos remains the guiding principle for exploring and adopting these innovations.