ProdWrks’ online masterclass featured Saurabh Bothra, co-founder of Habuild, sharing how they built a habit-forming product in the health and wellness space. He unpacked real lessons on growing from 3 users to 460,000+ without a formal product background. The session explored the power of community, simplicity, emotional safety, and WhatsApp-driven engagement. Attendees learned why positive reinforcement works better than pressure or guilt in behavior change. It offered actionable insights for anyone building sticky, value-driven digital products in India.