This event focused on the challenges and opportunities of creating digital products tailored for Bharat—India’s vast, diverse, and underserved markets. It brought together visionary founders, product leaders, and investors to share actionable insights, success stories, and strategies for navigating the unique needs of metro and non-metro consumers. Panel discussions with leaders from Apollo Ayurvaid, WorkIndia, Pratithi Investments, and Haloocom, explored themes such as user acquisition in Tier 2 and 3 cities, designing for inclusivity, and leveraging technology to bridge the digital divide.